Be The Brand: A NEW & Organic Approach To Personal Branding contains everything you'll need to make better decisions about the way you share your brand with your target audience. It's just what you need to build a brand identity that not only helps you maintain message consistency, but do it in a clear and authentic way. You'll learn a little about my Style Thread Process and get a ton of even more valuable information just by clicking the link below.
Assumptions are inevidable and decisions are made from assumptions. Authenticity gives you a filter through which to pass your brand identity and ensure consistency.
It's better to be a big fish in a small pond than be a small fish in a large pond.
It's important to know how your brand is coming across to others and adjust accordingly.
Your decisions will be made easier, and risks will be less risky with a strategically formed brand identity.
“This book helped me understsand the value of creating a style message that is not only beautiful and functional but also one that brings out a confidence that shines through with every look.”
Melissa Thornton - Thornton Creative Services
"...Everyone knows I work hard for a second impression because my first isn't usually my best, that said, Andrea explained the authentic style we all have and how to find it. LOVED every minute of it..."
Tina Winslow - Art of Strategy Consulting
Be The Brand: A NEW & Organic Approach To Personal Branding
provides information for anyone with a desire to feel like their brand identity is clear, consistent, and authentic and resonates with their target audience. This book will benefit your brand and dramatically transform the way you make your marketing decisions.